LO2: Summary Document (Underground sounds)

Name: 
The name of our music talk show will be "Sheffield Underground Sounds". This name is appropriate as the majority of the bands featured on the show will be local; from Sheffield and South Yorkshire, and the show will be broadcasted on Sheffield Live! 93.2 FM. The "Underground Sounds" part of the name implies that the product will revolve around fresh, new, previously unheard of bands and artists.  

Purpose:
My music talk show will entertain the target audience by playing music by local unsigned bands and providing interviews with them. This will be entertaining for the audience because they most likely will have never heard the songs before as the songs are by unsigned, underground, young bands. The genres of the music being played will be varied, but will mainly focus around indie and alternative bands. The product will also be informative because it will act as a music talk show, including band interviews. The purpose of the product is also to promote the bands featured. My competitors include radio shows such as “BBC Introducing” which is presented by Christian Carlisle on BBC Radio Sheffield and plays the “region’s newest music”. 

Content:
This audio media product will be in the form of a music talk show. The show will feature two main presenters, one woman and one man to ensure both genders are equally represented. The presenters will chat about local issues concerning bands e.g. the closing of The Cockpit in Leeds, after 20 years of providing gigs for local people. They will include pre-recorded interviews with local unsigned bands and play their music. The show will also encourage listeners to get involved in debates by sharing their opinions via social media. Similarly to Fat Piggy MC's 'Sheffield Meltdown Scooter Sounds' I want to keep the show genuine and informal, so I probably won't include an irritating jingle in the production of the product. The adverts included in the broadcast will be for music venues, music shops and record stores as they will be appropriate for the audience of the show.

Frequency:
The show would be broadcasted weekly on a Friday evening from 7:00pm - 9:00pm. This is because this is the time when our target demographic will either be chilling at home or getting ready for going out in the evening, possibly to a gig or local club. In the latter case, our audience would enjoy listening to the music before going out as it would get them in the mood for going out. 

Target Audience & Demographic:
The target audience of this music talk show would be 16 - 25 year old females and males. It would be targeted at college and university students. This is because, during my research, I really struggled to find another similar product that was aimed at this age group. Additionally, I fall into the audience profile of this show, so I know what people my age would want from this product. I think a typical member of my target demographic would be into local music already, they would possibly play an instrument and are into Britpop and indie music thanks to their parents or older sibling. Although being born in the 1990’s they are gutted they missed out on bands like Oasis and Blur, so instead they collect as much music as they can. The demographic will have a spending power of B or C1, they may have part time jobs but most of the audience will still be provided for by their parents. 

Audience Profile:

Becky is 18 and lives in Sheffield. She spends all her pocket money on collecting old vinyl's and buying clothes. However, she also likes to go to local gigs and support local music. Becky likes seeing local bands as their music is fresh and different and also their gig tickets are less expensive than Paul Weller's. She enjoys going to local music festivals such as Mosborough and Tramlines to discover fresh talent. Becky picks up her guitar every few months or so but has decided to leave music making to her favourite bands. Genres she likes include Britpop, ska, 2 Tone, reggae, 60's garage, psychedelic rock and indie. 

Moodboard: