LO1: Research Notes - Wise Buddah Hallam FM (Jingle)

>> THIS IS THE JINGLE <<

Area of research:	Notes:
Purpose – What is the purpose of this audio product? Does it entertain, Inform or instruct? How do you know it is for this purpose?	This is one of the jingle's played on Hallam FM. The purpose of this jingle is to inform the viewer on what station they are listening to to keep it in their head with a catchy jingle. The denotation of the jingle being around three minutes long connotes the feeling of the same length as a song really. We know this jingle is fit for purpose as there is denotations of the jingle aiming at the listener particular as it uses the phrase 'your station, your music' connoting the idea that the station is all down to them with the tune of the jingle being rather friendly and welcoming.
Form & Style – What form does the product take (podcast, audiobook, audio manual etc.) What style is employed? Conversational, formal, informal etc.	The Jingle was originally from 2009 and it gives of a rather informal conversational feel as they are in a way asking how you want the station to be run as they are basically saying that you are in charge with denotations of the repeated slogan 'your station, your music' connoting they want the listeners to be in charge.
Content – What is in this audio product, what does it deliver to the audience.	The Jingle contains a lot of representativeness of the same lines 'Hallam FM, your station, your music', which reminds the viewer what the station is about and what station they are listening to connoting they are welcome back. There are many cuts within the jingle of different types of music, this could connote they are a very broad with their music genres on the radio station, this could be to broaden their target audience reach. During the Jingle the voice changes through out to suit the music in the background this could connote the fact they are trying to appeal to a broader audience.
Meaning – What does the product convey in terms of meaning, does it seek to influence or engage the listener in thought.	The meaning, the music used within the jingle connote the different genres of music that are going to be played on the radio.
Genre – What genre does it belong to? How can you tell?	The jingle is very lively and upbeat which connotes the idea of someone listening to it in a morning maybe,
Target audience – Who are the target audience? What demographic do they come under? What does any RAJAR data tell us about this group?	I think they have a quite broad target audience as they have various sorts of different music and people talking during the jingle. Listeners of Hallam FM come under the demographic of slightly more women to men, between the ages of twenty five to forty five.
Frequency – How often is the audio product available/updated? What is significant about the frequency.	The Jingle was around in the year of 2009, and is only available online.
Production process – Where and how is the product produced? How is it made available for consumption?