LO1: Research notes - Big John @ Breakfast (Radio show)

Area of research:	Notes:
Purpose – What is the purpose of this audio product? Does it entertain, Inform or instruct? How do you know it is for this purpose?	Big John @ Breakfast is a commercial radio station as it uses advertisements for their own use as well as other businesses. The purpose of this show is to entertain and inform with news, traffic updates. It is specifically aimed at people who are up early in a morning in their car on the school run or on their way to work. The denotations of the discussions they have  are
Form & Style – What form does the product take (podcast, audiobook, audio manual etc.) What style is employed? Conversational, formal, informal etc.	This is a radio show in a conversational style as they try to get the audience involved by getting them to text/phone/tweet in.
Content – What is in this audio product, what does it deliver to the audience.	The show is specifically aimed at the local audience in Sheffield so the denotations of the dialect connote that they are trying to make the audience feel like they belong and feel a part of the show.
Meaning – What does the product convey in terms of meaning, does it seek to influence or engage the listener in thought.	The music denotes older generations of music connote that they are more aimed at the older generation, this is backed up by the facts that RAJAR state their target demographic is people between the ages of 25-45.
Genre – What genre does it belong to? How can you tell?	The genre of the radio show denotes adult contemporary which is shown by the older music played on the show.
Target audience – Who are the target audience? What demographic do they come under? What does any RAJAR data tell us about this group?	The target audience for the show is 25 - 45 and 37% ABC1's. 54% of the big john audience are female and 46% are male listeners because a higher part of the population listening to the show are women whi are taking part in the school run.
Frequency – How often is the audio product available/updated? What is significant about the frequency.	The show is on every weekday from 7 till 9 am this connotes the target audience being parents on the school.
Production process – Where and how is the product produced? How is it made available for consumption?	The radio show uses a cart wall so that the presenters know when the advertisements and jingles are coming up. This is mainly because cart wall is basically where the adverts are played from.